Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Fast-food chain McDonald’s announced it will create 500 new jobs in Romania by the end of 2020. The company intends to open eight stories by the end of 2020. Vacancies are for restaurant crew members, hosts(esses), guest experience leaders and manager trainees who will be employed in new stores in different locations in Romania.
The company is installing ordering kiosks in its restaurants and it states that this new customer service system does not reduce the number of employees, but, on the contrary, increases their number, creating a new profession, that of 'guest experience leader'. Near each service area there is a new employee, responsible for hospitality and customer interaction. There are employees who interact with customers in the area of digital screens, help them place the order, understand the products they want, present their new products and help them with whatever they need in the restaurant.Premier Restaurants Romania which owns the fast-food chain McDonald’s was established in 1995 and will invest more than €16 million in the expansion. The company has 84 stores in 26 cities and 5,000 employees across Romania.
Premier Restaurants Romania is owned by the Premier Capital investment fund registered in Malta. The fund, which took over McDonald's Romania in 2016, also operates the McDonald's franchise in Malta, Estonia, Latvia, Lithuania and Greece.
Eurofound (2020), McDonald's, Business expansion in Romania, factsheet number 99735, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/99735.