Superdry

Type
Internal restructuring
Country
United Kingdom
Region
South West (England); Gloucestershire and Wiltshire; Gloucestershire CC
Location of affected unit(s)
Cheltenham
Sector
Professional Services
70 - Activities of head offices and management consultancy
70.1 - Activities of head offices
70.10 - Activities of head offices
100 - 200 jobs
Number of planned job losses
Job loss
Announcement Date
5 March 2019
Employment effect (start)
Foreseen end date

Description

Fashion brand Superdry has announced plans to cut up to 200 jobs from its headquarters in Cheltenham, Gloucestershire. The move comes following the announcement in December 2018 that cost cutting measures would need to be implemented to cut costs by 50 million GBP (€58 million). Of the projected savings it was estimated that 20 million (€23 million) would need to come from central costs. Collective consultation over the job losses is reported to have started, though there is no indication when the losses will take effect.

Sources

Citation

Eurofound (2019), Superdry, Internal restructuring in United Kingdom, factsheet number 97385, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/97385.