Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
The British registered Danish online store Mytrendyphone.dk, the largest online selling mobile phone accessories, announced on 6 August 2018 that half of the 300 employees in Denmark will be made redundant. According to the owner of Mytrendyphone.dk, the company has lost 20-30% of its webpage traffic in Denmark and 70% in France and Germany since the Google algorithm has changed. Their webpage was removed from the top propositions when visitors are searching on a number of key words on the search engine, as for instance 'mobile phone cover'.
Eurofound (2018), Mytrendyphone, Internal restructuring in Denmark, factsheet number 94798, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/94798.