Type
Internal restructuring
Country
Denmark
Region
Københavns amt;
Location of affected unit(s)
Hillerød, Copenhagen
Sector
Retail
Retail Trade, Except Of Motor Vehicles And Motorcycles
Retail Sale Via Stalls And Markets Or Other
47.91 - Retail sale via mail order houses or via Internet

150 jobs
Number of planned job losses
Job loss
Announcement Date
6 August 2018
Employment effect (start)
1 September 2018
Foreseen end date

Description

The British registered Danish online store Mytrendyphone.dk, the largest online selling mobile phone accessories, announced on 6 August 2018 that half of the 300 employees in Denmark will be made redundant. According to the owner of Mytrendyphone.dk, the company has lost 20-30% of its webpage traffic in Denmark and 70% in France and Germany since the Google algorithm has changed. Their webpage was removed from the top propositions when visitors are searching on a number of key words on the search engine, as for instance 'mobile phone cover'.


Sources

Citation

Eurofound (2018), Mytrendyphone, Internal restructuring in Denmark, factsheet number 94798, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/94798.