Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Norwegian cable-TV operator and internet service provider Get is restructuring and will reduce its current staff of 840 by 96 employees. Get operates a country-wide cable network and has the second largest customer base in this market. CEO Gunnar Evensen first informed the employees of the restructuring by e-mail on 25 November, in a notice of a staff meeting to be held on 29 November 2016. The company lists rising costs of television content and fewer customers wanting cable-TV in addition to broadband as reasons for the restructuring. Øyvind Husby, chief of corporate communications and public affairs, adds that tougher competition and an increasing demand for digital customer service is part of the rationale. In addition, the company plans to invest in equipment for existing customers over the next few years, as many customers have reported that they are unsatisfied with the performance of the wireless equipment currently provided. The company has yet to comment on which locations will be affected as this is an ongoing discussion that will be finalised shortly and concluded before the end of the year.
Get was until 2006 a part of UPC Broadband. In September 2014, Get was purchased by Danish telecommunications company TDC. The company was merged with TDC in Norway, which led to cuts equivalent to 32 full time positions.
Eurofound (2016), Get, Internal restructuring in Norway, factsheet number 89247, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/89247.