Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
French telecoms operator Bouygues Telecom has announced a plan to cut 1,516 jobs (about 17% of its workforce). As reported the plan consists of two steps. Firstly the group will initiate an internal redeployment and voluntary departure scheme between 15 November 2014 and 15 January 2015. Secondly it will launch a redundancy plan until 15 March 2015.
The restructuring will affect mainly the central functions, the IT services management staff (two thirds of 750 total employees) and 65% of marketing staff (on a total workforce of 250 employees). The group will maintain sales and call centre employees, develop its retail network in France and cut many top-level and middle management staff. The management will launch negotiations with employees’ representatives to try to reach an agreement on the redundancy plan. Bouygues plans to relocate its call centres to France to improve customer service.
According to the sources the restructuring aims to increase its competitiveness against its current three competitors, Orange, SFR and Free. The group launched a voluntary departure plan in order to cut 556 jobs in 2012 and recruited 200 employees in 2013.
Updated 23-09-2014: finally management and unions have signed an agreement on the social plan that reduces the number of job cuts from 1,516 as announced in June to 1,404. The agreement preserves 112 positions. If the labour inspectorate agrees with the plan, the first departure will take place in mid-November.
Eurofound (2014), Bouygues Telecom, Internal restructuring in France, factsheet number 77179, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/77179.