Giraffe Cafes

Type
Business expansion
Country
United Kingdom
Region
Location of affected unit(s)
Cheam, Cirencester, Newcastle Upon Tyne, Poole, Durrington, Glasgow
Sector
Accommodation / Food
56 - Food and beverage service activities
56.1 - Restaurants and mobile food service activities
56.1 - Restaurants and mobile food service activities
200 jobs
Number of planned job creations
Job creation
Announcement Date
20 May 2014
Employment effect (start)
Foreseen end date

Description

UK supermarket chain Tesco has announced that it is to introduce new Giraffe cafes at six of its large Tesco Extra stores. The move is expected to create 200 new jobs. The cafes are scheduled to open in the summer of 2014. They will be located at stores in Cheam, Cirencester, Newcastle Upon Tyne, Poole, West Durrington and Glasgow.

Tesco took ownership of the Giraffe brand in March 2013 in a £50 million deal. Co-founders husband and wife team Russel and Juliette Joffe remain in the business as managers.

Sources

  • 24 May 2014: The Grocer
  • 20 May 2014: Caterer and hotelkeeper

Citation

Eurofound (2014), Giraffe Cafes, Business expansion in United Kingdom, factsheet number 77097, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/77097.