Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
The paper manufacturing forest company UPM is to explore the possibility of restructuring its forestry work to improve cost-efficiency. During the autumn, the company will search for prospective partners and assess their ability to offer different types of forestry work services.
In Finland, UPM employs about 300 forestry workers, whose job mainly consists of cultivating forest and tending seedlings and saplings. In addition, forestry workers also carry out some measuring and planning work. The planned shift towards the use of purchased services would mean that UPM would no longer employ forestry workers. Personnel negotiations will be conducted with personnel to discuss plans regarding the restructuring and developing of forestry work.
We want to begin co-operating so as to put us in a better position to develop the practical forest work. Our objectives are to promote the full employment of forestry workers all year round, increase the attractiveness of forestry work and improve the availability of services, says Sixten Sunabacka, Vice President, Forestry and Wood Sourcing in Finland.
UPM owns 920,000 hectares of forestry land in Finland and has concluded a significant number of forest service contracts with private forest owners. UPM will continue to offer and develop versatile forest services to private forest owners. The restructuring is aimed at producing better quality and more competitive forest services and improving the profitability of forestry operations.
Eurofound (2006), UPM, Outsourcing in Finland, factsheet number 64077, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/64077.