Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
At the end of February 2006 Beiersdorf group, the German producer of consumer products for skin and beauty care, revealed its intention to close the factory in Almere and to relocate the production of Nivea products to Germany. This closure results in a loss of 130 jobs. Beiersdorf also transfers the logistics division to Germany which costs another 40 jobs. Only the sales- and ICT divisions (70 jobs) will remain in Almere. According to the trade unions and the works council this reorganisation is not necessary because Beiersdorf, including the establishment in Almere, is very profitable. On 29 May 2006 the employees went on strike to put pressure on Beiersdorf in order to secure a favourable social plan. The strike went on until the trade unions reached an agreement with Beiersdorf on 1 June 2006. The works council continues to resist the reorganisation and opts for a plan which could save 100 jobs by making production more efficient.
Eurofound (2006), Beiersdorf, Offshoring/Delocalisation in Netherlands, factsheet number 63571, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/63571.