The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Manufacturing Manufacture Of Food And Beverage Manufacture Of Beverages 11.01 - Distilling, rectifying and blending of spirits
120 jobs Number of planned job losses
Announcement Date
27 July 2005
Employment effect (start)
Foreseen end date
Description
When French Pernod Ricard was buying Wyborowa, its CEO Yves Flaissier said that this vodka will reach a 10% market share on the Polish market. Today, it has barely 2%. The French group acquired the company in 2001. Today it experiences labour dispute. The unions reject the plans of firing 120 people. Some market experts reckon that the French owner neglected Wyborowa brand name development; others say, that the present situation results from rapid changes on the alcoholic beverages market.
Sources
27 July 2005: Rzeczpospolita
Citation
Eurofound (2005), Polmos Poznań, Internal restructuring in Poland, factsheet number 62047, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/62047.
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