The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Manufacturing Manufacture Of Computer, Electrical Electronic And Optical Products Manufacture Of Electrical Equipment 27 - Manufacture of electrical equipment
New offshoring locations
215 jobs Number of planned job losses
Announcement Date
18 February 2005
Employment effect (start)
Foreseen end date
Description
Rowenta, manufacturer of small electrical household goods, announced that it plans to cut 215 jobs at Erbach, one of its two production sites in Germany. The toasters, irons, hair dryers and vacuum cleaners manufacturer employs around 1,100 staff in Germany. In an effort to be more competitive, Rowenta will shift production of irons from Erbach to China. Pressure from cheaper foreign manufacturers is only one piece of the equation making the future of the white goods segment in Germany a depressing one. Continuing consumer reticence, the country's high saturation ratio and the recession are other important factors.
Sources
18 February 2005: Stuttgarter Zeitung
Citation
Eurofound (2005), Rowenta, Offshoring/Delocalisation in Germany, factsheet number 61211, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/61211.
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