Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
SeaBird Designs is a Norvegian company founded in 2006 that offers kajak. Until 2016, the company production has been offshored in its plant in China; however, it experienced several quality concerns. Therefore, in 2017, it relocated manufacturing activities in a new highly automated plant in Østfold (Norway). In addition to solving quality problem, the backshoring decision permitted to improve production efficiency of production and to increase customer proximity.
Eurofound (2017), SeaBird, Reshoring in Norway, factsheet number 50, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/50.