Type
Reshoring
Country
France
Reshoring from
China
Reshored business function
Production
Region
Location of affected unit(s)
Bayonne
Sector
Manufacturing
Manufacture Of Computer, Electrical Electronic And Optical Products
Manufacture Of Computer, Electronic And Optical Products
26.5 - Manufacture Of Instruments And Appliances For Measuring, Testing And Navigation; Watches And Clocks

No information on job gains number available
Announcement Date
29 May 2017
Employment effect (start)
Foreseen end date

Description

Coyote is a French provider of driving assistant services through multiple platforms (e.g. connected devices, mobile applications, embedded systems, and cloud-based services). In 2015, the company decided to reshore in France the manufacturing activities earlier offshored and outsourced in China. The main drivers of the relocation decision were: a) poor product quality problems; b) small size of production lots; c) flexibility; d) proximity to customers. The backshoring was implemented adopting an out-sourcing governance mode after selecting a contract manufacturer in Bayonne. After the relocation decision, the product final price did not increase since the higher labour cost in France was offset by the higher productivity of French employees and the reduction of transportation costs.


Sources

Citation

Eurofound (2017), Coyote, Reshoring in France, factsheet number 46, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/46.