Type
Reshoring
Country
Belgium
Reshoring from
China
Reshored business function
Assembling
Region
Location of affected unit(s)
Aartselaar Flanders
Sector
Manufacturing
Manufacture Of Computer, Electrical Electronic And Optical Products
Manufacture Of Computer, Electronic And Optical Products
26.1 - Manufacture Of Electronic Components And Boards

No information on job gains number available
Announcement Date
15 June 2023
Employment effect (start)
15 June 2023
Foreseen end date

Description

Nobi is a tech company based in the Netherlands. It was founded in 2018 and is specialized in AI-based smart lamps for fall detection and vital function monitoring. From 2023, it decided to reshore all assembly operations, including the electronics assembly, from China to Aartselaar in Flanders, where it also develop innovation and prototypes. The CEO indicated cost-effectiveness of local production in Flanders compared to China as a primary reason for this shift. Nobi indicates that labor costs constitute only ten percent of its total production costs and assembling in Flanders could be up to eighteen percent cheaper than in China, with the potential for even greater profitability.


Sources

Citation

Eurofound (2023), Nobi, Reshoring in Belgium, factsheet number 303, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/303.