Restructuring events
European Restructuring Monitor (ERM)
The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
eMAG, a leading Romanian e-commerce company, announced that it will reduce its workforce by about 3% in early 2026, a decision driven by a decline in consumer spending. The cuts target roughly 300 employees, primarily in the offline and content-processing divisions, as the firm shutters several showroom locations.
The restructuring is part of eMAG’s broader strategy to invest heavily in logistics and artificial intelligence, with a planned spend of 1.2 billion lei this year, of which 200 million lei is earmarked for AI initiatives. These investments are intended to enhance operational efficiency and maintain competitiveness amid a challenging market. The layoffs are scheduled to conclude by 30 April 2026, following a phased announcement in early May. No union negotiations or collective bargaining processes are reported, and the company has stated it does not anticipate further restructuring in 2026.
eMAG’s move reflects a shift towards digitalization, as the firm leverages AI tools to streamline remaining operations, thereby supporting the remaining workforce while aligning with its long-term digital transformation objectives.
Eurofound (2026), eMAG, Internal restructuring in Romania, factsheet number 300469, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300469.
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