Advanced Inhalation Rituals (AIR)

Type
Business expansion
Country
Romania
Region
Macroregiunea Trei; Bucureşti-Ilfov; Ilfov
Location of affected unit(s)
Stefanesti
Sector
Manufacturing
(12) Manufacture of tobacco products
12.0 - Manufacture of tobacco products
12.00 - Manufacture of tobacco products
150 jobs
Number of planned job creations
Job creation
Announcement Date
10 May 2026
Employment effect (start)
1 January 2027
Foreseen end date
31 March 2027

Description

Advanced Inhalation Rituals (AIR), headquartered in Dubai, United Arab Emirates global leader in social inhalation products, specialising in flavoured shisha molasses and advanced inhalation technologies. The company has announced the creation of 150 jobs at a new manufacturing facility in Stefanesti, Ilfov County and has scheduled to commence operations in the first quarter of 2027.

This expansion is part of AIR’s strategy to strengthen its global footprint and enhance resilience to uncertain geopolitical conditions, boosting production capacity for its leading product line.

Launched in 1999 and headquartered in Dubai, AIR has a multinational presence in over 90 markets across the world.

Citation

Eurofound (2026), Advanced Inhalation Rituals (AIR), Business expansion in Romania, factsheet number 300322, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300322.