Type
Business expansion
Country
Italy
Region
Location of affected unit(s)
Parma, Napoli, Roma, Genova, Cremona, Ancona, Gorizia, Alessandria
Sector
Wholesale / Retail
47 - Retail trade
47.7 - Retail sale of other goods, except motor vehicles and motorcycles
47.71 - Retail sale of clothing

300 jobs
Number of planned job creations
Job creation
Announcement Date
6 May 2026
Employment effect (start)
Foreseen end date

Description

Primark, an Irish low-cost clothing retailer operating in the retail and apparel sector, announced the creation of around 300 new jobs in Italy, linked to the opening of new retail stores in several locations including Cremona, Ancona and Gorizia, with additional planned openings in Parma, Naples, Rome and Genoa.

The job creation is part of a wider €22 million investment plan aimed at expanding the company’s Italian retail network from 20 to 28 stores over the coming years, marking what company management described as a new phase of growth in the Italian market; the new positions are expected to be mainly permanent retail jobs associated with store operations.

The company is also building the first logistic base, the constrution is planned to finish by end 2026.


Citation

Eurofound (2026), Primark, Business expansion in Italy, factsheet number 300320, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/300320.