Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
In March 2020, the Norwegian company TINE relocated the production of Sunniva® ice tea from Germany to its partner Petpack Drikker AS, based in Aurskog, Norway, now managing both production and bottling. The company aims to make sustainability an integrated and commercially important part of its business and this strategic shift aligns with its commitment to sustainability. The move not only enhances job security in Norway but has also led to a significant reduction of 27 tonnes of CO2 emissions annually by eliminating the transportation of 190 trailer loads from Germany to Norway.
Eurofound (2020), Tine, Reshoring in Norway, factsheet number 294, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/294.