Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Tibber is a Norwegian energy startup that relocated its production to Norway to minimize its environmental impact. One of its products, Tibber Pulse's, had in an initial version plastic and metal packaging sourced from Asia, but the company has transitioned to the use of recycled paper packaging manufactured in Northern Europe. Also, Tibber has relocated the electronic assembly of Tibber Pulse from Asia to Norway. These steps are part of Tibber's broader efforts to enhance the ecological profile of its products. The company declares Tibber Pulse as a "Made in Norway" product emphasizing the importance of smart design and local production. The company has received NOK 13.5 million in 2019 from Innovasjon Norge to develop new energy-saving solutions and intends to create a series of new physical products with the funding. It aims to manufacture these new products in Norway to reduce environmental impact and enhance control over the production process.
Eurofound (2019), Tibber, Reshoring in Norway, factsheet number 256, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/256.