The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Manufacturing Manufacturing Of Furniture And Other Manufacturing Other Manufacturing 32.4 - Manufacture Of Games And Toys
No information on job gains number available
Announcement Date
22 July 2014
Employment effect (start)
1 January 2014
Foreseen end date
1 December 2015
Description
Artsana Group is involved in the production of a variety of goods for babies. It owns several brands including Chicco, Prenatal, Pic solutions, Lycia, Control. Half of the prodution has been sold in Italy, other major markets are Europe and USA. In 2009 the company decided to offshore the toys production in China. Economic crisis, custom troubles, and competitors trying to stole production secret let the company to rethink the decision. New main manager, De Conte, also aims to have a higher control over the production cycle, to reduce total costs, to increase productivity in Italy and to have a production near to customers and suppliers. Moreover, the backshoring should also support innovation and thus the power over competitor pressure. The backshoring from China already started at the date of the announcement.
Eurofound (2014), Artsana, Reshoring in Italy, factsheet number 218, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/218.
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