Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Ocado Technology, a British technology company that provides digital solutions to retailers such as Alcampo and Bonpreu, has launched a collective redundancy process (ERE) affecting 122 employees at its Barcelona office in the 22@ district. According to the works council, this represents 72% of the local workforce, making it one of the most significant recent tech-sector cutbacks in the city.
The company has reportedly justified the measure on organisational and productive grounds rather than economic ones. However, employee representatives argue that the real motive is the relocation of activity to countries with lower labour costs. They warn that the proposed redundancies would affect highly qualified professionals, including software developers, data scientists, product managers and UX writers, thereby undermining a centre built around high value-added digital expertise.
Although the process is still in its consultation phase, the works council has already announced planned demonstrations outside the company’s Barcelona offices and is considering strike action. The development adds to growing concerns about job stability within the city’s technology hub.
Eurofound (2026), Ocado Technology, Internal restructuring in Spain, factsheet number 204518, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/204518.