The restructuring events database contains factsheets with data on large-scale restructuring events reported in the principal national media and company websites in each EU Member State. This database was created in 2002.
Bulgaria, Poland, United Kingdom, United States, Australia, Israeli
Sector
Professional Services 73 - Activities of advertising, market research and public relations 73.1 - Advertising 73.11 - Activities of advertising agencies
200 jobs Number of planned job losses
Announcement Date
5 August 2025
Employment effect (start)
5 August 2025
Foreseen end date
Description
Israeli-founded unicorn Yotpo has announced that it will cut about 200 jobs worldwide.
The layoffs will affect approximately 80 employees in Israel, with the remainder distributed among offices in Bulgaria, Poland, the United Kingdom, Australia, and the United States. The cuts are part of a restructuring programme. Yotpo is to focus on a fast-growing AI-focused e-commerce technology with a focus on customer reviews, loyalty solutions, and AI integration as well as shut down its E-Mail and SMS marketing product lines. This transformation includes selling those product divisions and integrating with partner platforms like Attentive and Omnisend.
Eurofound (2025), Yotpo, Internal restructuring in World, factsheet number 203262, European Restructuring Monitor. Dublin, https://apps.eurofound.europa.eu/restructuring-events/detail/203262.