Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.

GE Vingmed Ultrasound is offshoring its production of cardiovascular ultrasound equipment, with the effect that 100 jobs will be cut in Horten, Norway. R&D facilities and headquarters will remain in Horten, while production will be moved mainly to Austria and the US.
The first phase will start in summer 2025 and the process will be concluded within approximately two years. CEO Dagfinn Sætre refers to the offshoring as an optimalisation of the organisation, which is being conducted with a heavy heart albeit being necessary.
Trade union representative Anders Bo Bergman describes the affected employees as shocked yet composed, and states that the union has had a solid dialogue with management and believe that the process can be handled well, despite being difficult.
GE Vingmed Ultrasound is a leading provider of cardiovascular and portable ultrasound equipment, first established in Norway as Vingmed in 1968, now owned by General Electric.
Eurofound (2024), GE Vingmed Ultrasound, Offshoring/Delocalisation in Norway, factsheet number 202072, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/202072.