Type
Internal restructuring
Country
Netherlands
Region
West-Nederland; Noord-Holland; Groot-Amsterdam
Location of affected unit(s)
Amsterdam
Sector
Arts / Entertainment
Arts, Entertainment And Culture
Creative, Arts And Entertainment Activities
90.0 - Creative, Arts And Entertainment Activities

300 jobs
Number of planned job losses
Job loss
Announcement Date
11 October 2024
Employment effect (start)
11 October 2024
Foreseen end date
31 December 2024

Description

TikTok, a social media platform with millions of subscribers worldwide, announced that it will cut 500 jobs in Malaysia and close the Dutch moderation office, affecting 300 jobs in the Netherlands.

The most prominent reason why these jobs are being cut is because TikTok wants to use AI for content moderation instead of employees, as 80% of harmful content is now removed automatically. Another reason for these jobs cuts in Malaysia is because the Malaysian government has decided that every big social media platform needs a license. This is necessary in order to have stricter guidelines for online content, according to the government. Despite increased AI usage, TikTok says human moderators remain necessary for interpreting nuanced and culturally specific content.

TikTok is a social media platform with millions of subscribers worldwide. It has headquarters across the world.


Sources

  • 11 October 2024: Nederlandse Omroep Stichting (nos.nl)

Citation

Eurofound (2024), TikTok, Internal restructuring in Netherlands, factsheet number 201789, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/201789.