Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
The French tire manufacturer Michelin has decided to move back-office jobs from its flagship factory located in Stoke-on-Trent (UK) to its Romanian subsidiary. The company’s new decision is to move around 60 back-office (non-production support) positions to Eastern Europe, with 22 to Romania (Bucharest) by the end of next year and 39 to Poland (Warsaw) by September 2025. In Romania, Michelin had in 2023 a turnover of over 5.36 billion lei (approx. 1,370€ billion), 3% more than in 2022, the highest figure in the company's history, the second consecutive year in which the company had a turnover of over one billion euros on the local market.
The company has a workforce of 4,911 employees in Romania, in three plants, a commercial network and a shared services center. Since 2005, Romania has become the regional center for Michelin Group's commercial operations in Albania, Bulgaria, Croatia, Bosnia, Macedonia, Montenegro and Serbia.
Since 2018, Bucharest has become the coordination center for the Central Europe region, which includes 20 countries such as Albania, Bosnia and Herzegovina, Bulgaria, Cyprus, Croatia, Greece, Macedonia, Montenegro, Poland, Serbia, Slovakia, Slovenia, Turkey and Hungary.
Eurofound (2024), Michelin, Reshoring in Romania, factsheet number 201631, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/201631.