Type
Internal restructuring
Country
Netherlands
Region
West-Nederland; Noord-Holland; Groot-Amsterdam
Location of affected unit(s)
Amsterdam
Sector
Information / Communication
Computer Programming, Consultancy And Related Activities
Computer Programming, Consultancy And Related Activities
62.01 - Computer Programming Activities

90 jobs
Number of planned job losses
Job loss
Announcement Date
5 March 2024
Employment effect (start)
5 March 2024
Foreseen end date
31 December 2024

Description

Bird, a Dutch communications technology company, has announced that it will lay off 20% of its workforce, resulting in 90 jobs lost.

The layoffs are a result of automation and the increasing use of artificial intelligence in the company. Employees are being replaced by AI, and thus, the company can achieve the same performance with less employees.

Bird had a round of layoffs before at the end of 2022, where one in three employees lost their jobs. That round of layoffs was due to the integration of acquired companies not happening fast enough, leading to double jobs.


Sources

  • 5 March 2024: Het Financieele Dagblad (fd.nl)

Citation

Eurofound (2024), Bird, Internal restructuring in Netherlands, factsheet number 201243, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/201243.