Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Quick, a Belgian multinational fast food chain has announced it will be hiring 400 additional employees to reinforce their existing restaurants in Belgium and Luxembourg. Quick has 90% of the branches in Belgium and 10% in Luxembourg therefore the actual job creation in Belgium will be of at least 350 employees. Concretely, it will be looking for a wide range of profiles: flexi jobbers, assistant managers, crew managers, students, etc. To increase their attrativity as an employer and reach more potential personnel, they launch the campaign "Go for Giant", in reference to their best selling burger. The company wants to emphasise the possibilities and flexibility that are provided to employees at the company.
Eurofound (2023), Quick, Business expansion in Belgium, factsheet number 200324, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/200324.