Type
Reshoring
Country
France
Reshoring from
India
Reshored business function
Production
Region
Location of affected unit(s)
Paris, Lyon, Alsace, Italy
Sector
Manufacturing
Manufacturing Of Furniture And Other Manufacturing
Other Manufacturing
32.12 - Manufacture Of Jewellery And Related Articles

No information on job gains number available
Announcement Date
7 June 2016
Employment effect (start)
1 January 2013
Foreseen end date
1 December 2016

Description

In 2013, as little as 20% of production for the luxury French jewelry producer Mauboussin was carried out in European countries. The majority was outsourced to producers in China, India and Thailand. However, in 2016, following several rounds of backshoring and nearshoring (to Italy), almost 85% of production for the company is done in Europe, and more than 40% in France. Moreover, the share of production in France is expected to increase to 50% by the end of the year. Alain Nemarq, the company's chairman, stated that producing company goods in Europe is approximately 10% more expensive than in Asia. However, higher costs are compensated through benefits to product quality and company image. New labs have been established in Paris, Lyon, Alsace, as well as in Italy. Although the quality of Mauboussin's products has not increased as much as expected, time lost in logistics has been greatly reduced. Moreover, the company's customers appreciate the backshoring as it supports the national economy and job creation, as well as for pride in the 'made in France' effect. Mauboussin's plan is to fully backshore by the beginning of 2017.


Sources

Citation

Eurofound (2016), Mauboussin, Reshoring in France, factsheet number 188, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/188.