Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Berria Bikes is a new Spanish company, founded in 2012. It is a family business started by the ex-professional David Vitoria and his brother Josè. In 2015 their revenues reached 4 millions (in Euros). The company's new plan is to open a plant with 20 employees in Ossa de Montiel (Albacete), backshoring the production from China and Taiwán. José Vitoria declares that the new plant is going to occupy 4.000 square meters, and it should start in June 2017. Berria Bike aims to increase the customization of the products, and to be able to deliver in only 21 days from the order. In addition, costs of production in Asia are increasing, motivating other competitors to backshore their production.
Eurofound (2016), Berria Bike, Reshoring in Spain, factsheet number 186, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/186.