Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Fly is a French company that creates furniture for the European market. The company suffered a huge crisis in 2014. More than 1000 employees lost their job in that occasion. In order to come back to a rentable position, the company decided to backshore all production to Europe. According to the CFO Nicolas Fink, the lower value of the Euro has helped reducing the gap in the production costs. The declared aim for the backshoring is to give more power to European designers in order to differenciate products with respect to competitors (expecially Ikea). The company had to reduce profit margins in order to gain market shares.
Eurofound (2016), Fly, Reshoring in France, factsheet number 170, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/170.