Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Sonae MC is a Portuguese company that produces kitchen appliances. The company has decided to backshore the production of its thermomix (Yammi) from China to Portugal. The appliance competes in world markets with the most famous "Bimby" from Vorwerk. In order to accomplish the initiative, a new plant has been created, which cost 4 mln € and created 41 new jobs. Moreover, 44 national suppliers in outsourcing have been involved. The plant has been built in the course of one year with the aim to increase quality, design and innovation in order to gain leadership in the market. 14.000 units should be available to customers within 2016. Sonae expects that 65% of production should be sold in foreign markets. 50.000 units are expected to be produced in the next year. Sales should double from the current 10 mln€.
Eurofound (2016), Sonae MC, Reshoring in Portugal, factsheet number 160, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/160.