Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Frog bike is a British company that produces bikes for kids. The company started activities in 2013, outsourcing the assembling to China. However, after a couple of years, the company has started to recognize several issues with offshoring. In particular, Frog bikes turned out to be unable to forecast demand, and the production in China implied queues and waiting lists every time demand was higher than forecast. The reshoring decision has received support from MAS, the UK advisory service specialized in supporting SME in their strategies including reshoring. Owners recognize the MAS role as very positive in aiding their decision . The backshoring has allowed the creation of 50 jobs in Pontypool.
Eurofound (2016), Frog Bikes, Reshoring in United Kingdom, factsheet number 151, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/151.