Type
Reshoring
Country
United Kingdom
Reshoring from
Australia
Reshored business function
Production
Region
Location of affected unit(s)
Sector
Manufacturing
Manufacture Of Chemicals And Pharamceuticals
Manufacture Of Basic Pharmaceutical Products And Pharmaceutical Preparations
21 - Manufacture Of Basic Pharmaceutical Products And Pharmaceutical Preparations

No information on job gains number available
Announcement Date
31 October 2016
Employment effect (start)
1 November 2016
Foreseen end date
1 December 2017

Description

InnovaDerma PLC is a British company. The company, which owns brands such as Skinny Tan, Leimo Instant Hair and Tripollar Pose, has partially moved its production back to the UK. The company previously manufactured its products in Australia but due to the success of its Skinny Tan product – distributed via high street retailer Superdrug – has decided to relocate  manufacturing, as part of the company’s expansion plans for the UK and Europe. The company that will handle the production of InnovaDerma’s product lines to  Prestige Personal Care  Ltd. In the short term, plans are in place to distribute to the UK only, with the intention of expanding to other markets worldwide. According to the Executive Chairman, the strategic decision to move part of the production from Australia to the UK has been driven by two main factors: to increase the presence in the local British market as well as to save costs principally in the areas of manufacturing and logistics The depreciation in the pound sterling has made the UK an even more competitive place from which to do business, and more attractive to investors, which lends further weight to the board’s decision to grow both in the domestic market and elsewhere in Europe. Already from the end of 2017 the decision of moving production to the UK should positively impact the company’s financial performance.


Sources

Citation

Eurofound (2016), InnovaDerma, Reshoring in United Kingdom, factsheet number 150, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/150.