Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Smartphoto is a Belgian company, specialised in photo e-commerce. The headquarters of the company are set in Wettered, the northern part of Belgium. In 2016, Smartphoto acquired a Dutch personal photo company Webprint. This acquisition was a catalyst for relocation of Webprint from the Netherlands to Belgium, where the company is expected to benefit from a fully automated process. Some 50 jobs will be lost but the CEO of the company is confident that at least a dozen of jobs can be created. As result, the acquisition will have a negative effect on Smartphoto’s profits in 2016 but they are expected to increase as synergy effects take place in 2017.
Eurofound (2017), Smartphoto, Reshoring in Belgium, factsheet number 142, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/142.