Ethics in the digital workplace
Digitisation and automation technologies, including artificial intelligence (AI), can affect working conditions in a variety of ways and their use in the workplace raises a host of new ethical concerns.
Noonic is a start-up technology company which focuses on digital services. This company was founded by three Italian entrepreneurs: Nunzio Martinello, Nicola Possagnolo and Sebastiano Favaro. In September 2011, the founders moved Noonic from Italy to India because they thought that India was an immense market for their business. However, as the complexity of the products offered by the company increase, the graphic department and a part of programmers of Noonic have been moved back to Padova (Italy) from Bangalore (India) in 2014. Most of the business activities were left in India as Asia remains the strategic market. "Here we find employees with stronger creative abilities, and the better quality of life (in Italy) enables them to make the most of their abilities" said by the three entrepreneurs of Noonic. Moving company back to home country (Italy) is also because of company’s rapid development in Europe, more complex products with better design are demanded.
Eurofound (2016), Noonic, Reshoring in Italy, factsheet number 105, European Restructuring Monitor. Dublin, https://restructuringeventsprod.azurewebsites.net/restructuring-events/detail/105.